The Research Of The Brand Strategy For China Tobacco Hunan Industrial Corporation

In the market economy development, international trade exchange deepening era, China's tobacco industry as consistent as monopoly industries face led the international brand of strong competition。Facing the competition pressure, for the past few years, China's tobacco industry proposed "cigarette on level" planning objectives, Concentrated domestic industry cutting-edge brand, Speed up marketization reform, Improve the brand competitiveness, do as soon as big and strong.China tobacco enterprise as long-term in government protection's favorite, treasured flesh and blood in the organisation and brand recognition did not catch up with the development of modern society, each brand management, keep their respective sales area, complete the scheduled tasks this attitude makes is victory in the market competition of domestic cigarette brands have had huge challenge.China Tobacco Hunan Industrial Corporation as a "white sands" "lotus king" two big strong brand of Chinese native large tobacco enterprise, in the WTO has not yet open when he felt the industry's future competition in that play the major role brand in management, and sales continue to deepen brand awareness, to promote the brand competitiveness as the goal, and constantly improve the brand strategy, brand orientation, brand in deepening on market conditions made a lot of practical work and achieved good experience.This thesis firstly summarized the brand strategy of related theory foundation, and reviewed the Chinese characteristics and the tobacco industry industry in hunan province were analysed based on the advantages and disadvantages of existing brands ZhongYan, then through the analysis for competition brands, set their own development of hunan, the implementation of the strategy ZhongYan brands do some analysis, finally proposed some improving suggestions and advice.