Tobacco Hunan Industrial Corporation International Strategic Studies

At present, with the trend of economic globalization and China's accession to the WTO after the end of the period of protection, China's tobacco living environment is undergoing major changes, especially the "Framework Convention on Tobacco Control" in China's formal entry into force, China's tobacco industry will face even greater Challenges. Therefore China must be tobacco into the international market as soon as possible, to participate in international competition, to win more room for survival and development.For a long time, the Chinese tobacco stick in the "self-sufficiency," the market closed, exports export ratio is very low. Whether from the current scale of industry or market share, compared with multinational companies, there are still large gaps. Hunan Province in China's tobacco smoke as the advantages of enterprises in recent years in international operations has done a bold attempt to seize the opportunity and rapid development, has achieved some success. They still lack a scientific and feasible in the international market-entry strategy for the guidance system.Through the papers on the current China Tobacco Hunan Industrial Corporation of the international development of the existing problems and the competitive environment in-depth analysis, market entry strategies in accordance with international characteristics of the theory, China Tobacco Hunan Industrial Corporation after the reorganization of smoke into the international market targeting, market risk and Into the model of the system on, the focus of cigarette exports, the international coalition and foreign direct investment in three different modes of international enterprises in Hunan, breathing proof of the international road to try to work out a cigarette in Hunan for international strategy.The papers not only provides a solid foundation of China Tobacco Hunan Industrial Corporation in the international processing, but also has a practical significance and value on China's implementation of the international tobacco business strategy.