The Study Of The Development Of Real Estate Projects About University For The Elderly In Shangyu Islet

Shangyu Islet Development Project is China’s first artificial islet development project approved by the State Council. The project is located off the south coast of Xiamen Bay, covering an area of2.2square kilometers. The project attracted a total investment of3billion RMB and will be developed by China Merchants Zhangzhou Economic&Technological Development Zone(CMZDEEA), which is a direct subsidiary construction company of China Merchants Group. The total planned area of CMZDEEA is56.17square kilometers.Currently China’s domestic housing market is experience a rebound, with total transaction volume reverses substantially after recession over the last two years due to stringent policy control. The housing market price rebound is most evident in East China and in those first and second-tiered cities. It is anticipated that the entire housing market will be on a more stable and healthy development track as the central and local governments will keep vigilant against volatility in it while China’s urbanization is still gaining momentum and will continue injecting impetus into the housing market. China has become an aging society since1999with the largest aging population in the world. This demographic structure will exert impacts on many aspects of its social life, among which to provide sufficient housing for the elderly is a priority issue.Since its founding in1992, China Merchants Zhangzhou Economic&Technological Development Zone has been in the construction and development industry for over20years. It has become China’s first class land developer and Real Estate Company. Currently in China’s housing market, many developing companies are facing increasing difficulty to acquire new land for development projects. Against this background, this paper provides not only a case study for the company concerned but also tries to shed light on the sustainable development for companies of the same genre in China at large.The current study reviews the advantageous location of Shangyu Islet and the strong capacity of CMZDEEA and the entire China Merchants Group in combination of a detailed survey of China’s domestic housing market and the City Cohesion Development Campaign of Xiamen, Zhangzhou and Quanzhou to conduct an feasibility study of developing Shuangyu Islet into a large-size Elderly Care Community. Based on the analysis, the study tries to further explore feasibility and characteristics of developing real estate projects for elderly care in China...