Marketing Performance Assessment System Design Of Hunan Nonferrous Heavy Machinery Company

Hunan Nonferrous Heavy Machinery Limited Liability Company, as a rising enterprise, pushes out Competitive product continuously, Which have a ready market at home and abroad. However, in the course of development, the company lack scientific and rational marketing performance appraising system, that influences company’s continuous development.The passage firstly analyzes necessity and importance Hunan Nonferrous Heavy Machinery Limited Liability Company designing marketing performance appraising system, secondly, review related theories and methods of marketing performance assessment, and summarize the trend of marketing performance assessment, then investigate present situation of marketing performance assessment through interview, find many questions like ambiguous location、 unilateral indexes and so on, and analyze the reason。On this basis, according to balanced scorecard and key performance indicators, from the perspectives of finance、customer internal operation、learning and growth, design the marketing performance assessment。Then using AHP determine relative weight of each index, and evaluate marketing performance through fuzzy comprehensive evaluation and related data, put forward improvement suggestion based on evaluation result。In the end, the passage put forward the process of implementing marketing performance assessment, meanwhile, suggest related safeguard measures for implementing marketing performance assessment better。...