A Research On The Domestic Marketing Stragety Of Android Set-top-box

With the rapidly growing of the Android system use in the terminal equipment, theDigital TV set-top embedded with Android system boxes has become a trend, due to thegood performance, open source and highly cost effective, it is very popular among thebusiness sales, developers and consumers after it show up on the market at first time. Manycompanies, software developers and chip makers are looking forward that the Androidset-top box can play a key role in the market, so do the research its products marketingmodel has a great significance for its future development.This paper has studied the background of the emergence and development ofAndroid set-top box, market status and current environment in domestic market. Andforecast the demand trends with the short and long-term for next five years. Finallyregarding the opportunities and threats faced by the current industry, we put forward areasonable marketing strategy, it is the goal of this paper to provide good practices fordomestic enterprises within STB industry, thereby helping them to modernize their marketdevelopment, and make sure the enterprises keep same speed as the technology and marketdevelopment, as well as to explore the development direction for the domestic digital TVterminal device.