Research On The Development Strategy Of Weimin Human Resource Co. Ltd

Scientific and rational development strategy can lead a company to make best use of the advantages and bypass the disadvantages, grasp market opportunities fully, avoid threats of competition effectively, improve the market competitiveness continuously, develop and strengthen step and step and finally remain invincible in the fierce market competition. As a small human resources services company, How Weimin Human Resource Co. Ltd can grasp market opportunities fully resulting in promoting enterprises continue to grow through formulating scientific and rational development strategy in the human resource services market with rapid development, which is essential to the enterprise’s continuous and adjective development.The paper takes Weimin Human Resource Co. Ltd as the researching subject and applies strategy management theories and tools to formulate scientific and rational development strategy for the company. Firstly, the paper uses PEST analysis and Five Forces Model to analyze the macro and meso environment for human resource service industry, getting the opportunities and threats for the enterprise’s development and combining with strengths and weaknesses of the company applies SWOT analysis to get possible strategic options. Then, under the direction of the company’s vision and strategic goal, the paper determines to choose intensive strategy as the development strategy of Weimin Human Resource Co. Ltd, promoting the company grows rapidly through the implementation of market penetration strategy, product development strategy and market development strategy. At the same time, the company should implement the brand differentiation, the product innovation differentiation, Overall cost leadership and integration of resources to carry out the development strategy. Finally, the paper suggests the process and schemes for the implementation of the development strategy as well as four safeguard measures from improving the business management system, optimizing the organizational structure, strengthening human resource management and constructing excellent corporate cultures to ensure the implementation of the strategy.