The Research On Vertically Integrated Development Strategy In Haohe Construction Co., Ltd., Guangdong

Although China’s construction industry in recent years has made remarkable achievements, the large number of high, hard, fine project highlights the overall strength of China’s construction industry. Undeniably, both from the perspective of the industry, or from the enterprise-level view of the construction industry are still there are some unavoidable issue. Construction companies in the middle of the industrial chain, not only by the suppression of the upstream manufacturers and raw material prices fast long rise, also face peer vicious competition so fierce market competition, how to develop the company’s development strategy to become the company’s survival and the primary task of development.By gathering Read large number of documents and Guangdong Hao and the company conducted on the basis of full investigation and study, the use of large amounts of data and related strategic management theory, analysis and evaluation of the Guangdong Hao and companies are facing the inside the external environment, the use of SWOT analysis matrix, five forces analysis and other analysis tools, in-depth analysis of the structural characteristics of the industrial chain based on the further deepening of the strategy of vertical integration, make it more in line with its external environment and industry chain structure. First, the article ho, and the company’s business environment analysis from the external competitive environment and internal resource capacity of double angle to determine ho and the company’s strategic development positioning; then, the article further Hao and companies carry out SWOT comprehensive analysis and an optional strategy of comparison selection determine the direction of development of vertical integration; Second, conditions must have the qualification, organizational talent, technology, design and financing and risk control as well as specific implementation strategy including the qualification to apply for adjustment of organizational structure, culture and information from the implementation of the strategy construction and other aspects of the analysis. Finally, a vertically integrated development strategy of the implementation of control measures.The article Guangdong Hao and construction Corporations’earnings, have a more complete vertical industry chain, the original vertical integration strategy is too extensive, however, the face of the rapidly changing external environment and the rapid development of the competitors, the company’s advantages in resources can not into full play. Hao and construction companies in the contracting of foreign-funded industrial projects construction field have a stronger competitive edge, enterprises have to select forward and backward integration strategy conditions In order to further strengthen the Hao and competitiveness in this field, it is necessary to implement the vertical integration development strategy in the field of engineering-procurement-construction, industrial layout, in order to ultimately achieve the transition to international enterprise group.