The Research On Pricing And Coordination Mechanism For The Third Party Logistics Service

With the rapid development of economy and the support of government policy,the development of the logistics industry has become a new economic growth engine.As we all know, the reasonable price of logistics service is the most critical factor forlogistics enterprises to win market share and make profit. At the same time, theservice level is one of the most important factors which will influence the size of themarket share. Therefore, how to price for logistics service is becoming more and moreimportant for managers of logistic enterprises and consumers when logistics servicelevel is taken into consideration.This paper firstly studies pricing and coordination theories related and analysistheir limitations in logistics service pricing. then, the game theory is introduced as thetheoretical foundation of this paper, and based on this, the paper establishes thegeneral process of pricing for logistics.According to the actual situation, the papertakes the third party logistics service market divided into substitute andcomplementary type， then establishes non-cooperation and cooperation logisticsservice pricing model based on game theory of these two types respectively, takingthe logistics service level on the influence of market demand into consideration,which makes the models more practical and more perfect. By comparative analysis,the paper draws a conclusion that cooperation is better than that of non-cooperationfor the third party logistics service enterprises. Therefore, this paper further discussesthe cooperation mechanism of the above two types. Finally the models also appliedinto practical work, which achieves good results.This paper takes logistics service level account into the areas of logistics servicepricing and constructs game models based on game theory, then discusses the thirdparty logistics service pricing and cooperation coordination of substitute andcomplementary logistics service respectively, which can provide some reference forour country the third party logistics service market, and to some extent rich andperfect our logistics service theory.