Research Of Logistics Service Pricing Problem Based On Game Theory

As one burgeoning industry innational economy, logistics service industry and its economic value have received recognition from the world countries. While in our country because this industry is at its infant stage, systematic research to logisyics service pricing is scarce. As logistics business renterprise, in the hand, it expected to make suitable and correct price, and sequentially gain profit as well as avoiding price war., and in the other hand, it should be know how to price the products with lots of subcontractors because the price reflects the re-distribution of the benefit.In this background, from the stand point of logistics business renterprise, game theory was introduced and applied to logistics product's decision-making, and, by research of the interaction of main participants, the pricing model of logistics product based on game theory was built as well. Accordingly, the author tried to create a novel method of logistics product's pricing.Firstly, the concepts and the characteristics relative to Game Theory and Logistics Product were brought forward, the secondly, the author discussed the form of the pricing's tactics by the game analysis between renterprise and its client; finally, sole-manufacturer-to-N-agents model by the game analysis between renterprise and agents .And based on the expand model, do the game balancing analysis, achieve the conclusions. I think this novel would be valuable for logistics business renterprise.