Synutra Milk Powder In Suining Regional Marketing Studies

With the globalization of the economy, the domestic milk powderproduction enterprises, not only feel powerless to go out, face threats from outside thecountry ’s dairy products impact, one of the important reasons is that: these enterprisesare not with their own internal and external conditions and the state’s macroeconomicsituation and the status of the industry, market research, develop suitable long-termstrategic planning market clear management objectives and enterprise development, andaccordingly solid and very fruitful to promote enterprise marketing.Since the Synutra milk into the Suining market, through the efforts of the team, theonce among the forefront of regional milk powder Market of remarkable marketingperformance. In this paper, Shengyuan company infant milk powder in Suining regionalmarketing, theoretically, practically, through vertical analysis, horizontal comparison,the enterprise development opportunities and threats from the strategic height; theproduct and pricing strategy elaboration, proposed take the customer as the center,market oriented strategic pricing point of view and Synutra milk powder " Suining "concept; anatomy through to the customer management, analysis of competitors and theteam, the management of customer relationship marketing, service marketing andproject marketing ideas; through the interpretation of the marketing mode, to area as thecore, the diversification of the promotion and the channel innovation point of view.