Investigation And Research On Housing Purchase For Suining's Inbitants

Supply and demand are two constituent parts of market, whose formation and development are mainly promoted by demand characteristic and consumptive behavior. The study of demand characteristic and consumptive behavior becomes the cornerstone of market research, so does the real estate market. In order to find out the microcosmic impact factor of real estate market and the key point of the contradictory between supply and demand, it is necessary to do research on the housing demand of cities inhabitant. Although a lot of domestic scholars focus on the housing demand study for first-level cities, their attention on secondary towns is not enough. This thesis targets at a secondary town-Suining, and analyzes one of its real estate projects-Rose in details. And this thesis may be used as reference for further study on regional housing issues of secondary towns such as Suining.The housing demand data are collected by questionnaire, which are filled in by the Suining's inhabitants. All of these data are analyzed by using marketing theory, and the housing demand characteristics of Suining's inhabitants are summarized. The real estate project-Rose plays as an exemplification for further elaboration on the causes of Suining' s housing actuality. By introducing analytical theory of economics, business and finance, a single housing demand preference model is put forward.Based on research of the questionnaire filled by Suining' s inhabitants, it is shown that the needs of usage and investment comprise the whole housing demand. As to the need of usage, Suining' s inhabitants pay great attention to housing price and construction quality. Housing type, geographical position, transportation and environment are also highlighted. More and more factors are taken into consideration, no matter whether they are reasonable or necessary. As to the need of investment, Suining's inhabitants are not very clear about the pure propose.Finally, after a detailed housing demand investigation and a real estate project study, some suggestions are submitted to home buyer, housing developer and policy constitutor.