Suining Strategic Management Planning

Globalization and integration of Economic, gathering and scale of Industry. All that put forward a new task of tourism in new period. Matrix alone and for their own of regional tourism, can not meet the new trend of tourism development. Instead, the "big travel, big industry, big brands, big market" will be mainstream. This requires tourism management changes into a strategic management function management, urban tourism have a strong competitive brand, and tourist attractions are continuous restructuring and upgrading.Suining is an emerging tourist city. It has rich tourism resources, and it can develop strong. It is in the Chengdu—Chongqing economic belt. Government attaches importance to tourism. All this create a favorable policy environment for tourism development. However, due to various reasons, such as late start, functional imperfections, management lag, low—grade area, Inadequate urban tourism brand development, Travel mechanism is not perfect, market is not flexible, input—output is disproportionate, product advantage is not prominent, tourists is few, and tourism is uncompetitive.Investigations and theory be combined with practice is the main method. Paper based on management, brand and planning theory, according to the basic situation of tourism development in Suining, the accumulation of experience through its own development and learn from the experience of other developed regions, and planning to creative thinking. That propose a solution for faster and better development of Suining travel.Papers in accordance with thinking that "discovery problem—analyze the problem—solve the problem—conclusions". The first part is an introduction, analyzing the background of this research and the significance of the relevant literature at home and were reviewed abroad and explained the research ideas, methods, technology roadmap and innovation. Second part presents analysis of Suining travel overview and resources. Thrid part presents overall planning ideas of the strategic management of tourism enterprises in Suining. According to tourism enterprises strategic management theory, paper proposed strategy formulation, strategic analysis, strategic choice, strategy implementation, strategic control, strategic innovation, and three strategic management (internal growth, strategic alliances, external growth). It prefer to travel business strategy development had a sound guiding significance. Fourth part proposed that the planning of urban tourism brand (product upgrade, Scenic feature upgrade, scenic cross—industry upgrade, innovation A upgrade). Formed by brand and marketing and management of research, it provide a reference in the brand image, dissemination and management theory of innovation. The fifth part is planning of upgrading, according to the scenic other scenic transformation. The plan is product promotion, unfortunately, the scenic other scenic features upgrade the industrial upgrade and create a upgrade. Four aspects of our overall analysis of the Scenic upgrade is important actual significance to upgrade the document. Sixth part is the conclusion and outlook.