Study On The Exploitation Of Leisure Culture Tourism In Shaoxing City

Leisure tourism is a new form of tourism combining the basic elements of leisure and tourism together based on the traditional tourism. Leisure tourism has become the main trends of tourism due to the fact that it can satisfy the tourists’psychological needs, such as returning to nature and enjoying yourself.Shaoxing City with long history and profound cultural background is China’s first batch of historical and cultural city, and also holds the title of best charm city in China. The rich natural and cultural resources in Shaoxing City provide sufficient conditions for the development of leisure culture tourism.In this thesis, we investigate and analyze the resources of leisure culture tourism and the tourism market through some technical skills, like field survey and data analysis. We track and analyze the present development, tendencies and existing issues of leisure culture tourism in Shaoxing City, design tourism districts and formulate relevant exploitation strategy and suggestions. This thesis is divided into the following six main parts:Part1mainly introduces the background and research significance, research methods and some research progress of leisure culture tourism at home and abroad.Part2discusses and studies the relationship between leisure, culture, leisure tourism and other related concepts. After this we summarized some basic theory about tourism sustainable development, the experience economy and Marx’s leisure culture.Part3firstly gives the analysis and appraisal to the resources of leisure culture tourism in Shaoxing City as a whole, on the basis of survey and classification of tourism resources. Secondly, the present situation of the tourist market and tourist reception are analyzed in the form of questionnaire which can grasp the features of tourists, travel behavior and attitudes towards leisure travel, and based on the results, tourism target market of leisure culture tourism is determined.Part4expounds development status and resources utilization of leisure culture tourism, provides the present problems, and proposes the necessity of developing leisure culture tourism in Shaoxing City.Based on the aforementioned study, Part5puts forward some principles and strategies in leisure tourism exploitation and then applies this theory to design some typical tourism districts, such as the Ancient City, Lanting, Nanshan Lake and Giant Buddhist Temple. At last, we put forward concrete development proposals.At last, it’s the overall summarization of the thesis and research expectation of exploitation of leisure culture tourism in Shaoxing City proposed in this paper.