Study On The Exploitation Of Tourism Culture In Shanglin Parkland

Modern travel is a comprehensive public activity which people positively pursuit higher quality of their lives along after the basic needs of the life is meat. Looking at the products of the current theme park, most of them lack creativity, due to it's difficult to meet the requirement of the customers. The way of attracting the eyes of the tourists is becoming an important issue. It is found that the meaning of the tourism culture could be impressed to customers through its products, services and unique brand images, so the reflection and the deep exploitation of the meaning of the tourism culture is the important way of development tendency of the current tourism industry.Under the context of the development of the tourism industry, this thesis takes Shanlin Parkland as a case study regarding to its deep exploitation of culture meaning. The writer of this thesis point out that Shanlin Parkland should set itself as a culture - oriented theme park for developing its most precious culture resources, so that fully achieving the exploitation, marketing and management of its culture resources is a crucial way to make all those value into the tourism attractions and products which will transfer the advantage of tourism resource to the advantage of its culture economy.This thesis is based on the area development and planning theory of tourism from the different views to analyze the culture value of Shanlin Parkland. The writer takes advantage of the knowledge of history, tourism, architecture, sociology, ecology, marketing and the relevant philosophy ideas. Meanwhile, the writer utilizes the micro analysis and macro analysis, social investigation, comprehensive analysis, and on-site investigation for the research of this thesis.The thesis overviewed the tourism culture, exploitation of tourism culture as well as the marketing of the tourism culture under the analyzing the current situation of the theme park. Also the writer made a brief introduction of the five blocks of ShanLin Parkland. Through the study on experiences of the development and management of the Tang Paradise and Zhuhai Imperial Hot Spring, this study set the general positioning on Shanlin LandPark whichposition tourism image as "New Han Art".