Study On The Exploitation Of Whole-City Tourism Of Shaoxing

City tourism is quickly developed a kind of tourism new phenomenon since 1980s. As urban comprehensive strength, the environment is further improved, various service facilities, the gradual improvement to the city has brought more business, conference and the domestic and foreign tourists, make the city with a tourism management, reception, distributed and radiation center function. Now urban tourism has become the modern tourism and modern city life, an important part of urban tourism function gradually become one of the main functions of the city, and increasingly become the subject of modern tourism, urban tourism is taking a new social comprehensive phenomenon by people more and more widely attention."The whole-city tourism" is in the industry is developed to a certain stage, tourism landscape and urban landscape.tourism function and urban function coordination and create a new city tourism development model. The city tourism development conducive to further development, urban tourism for the sustainable development of urban tourism, to urban economic, social and environmental benefits in harmony.This paper introduces unique culture breath of Shaoxing. Shaoxing is fusion GuYue amorous feelings with historical and cultural city and jiangnan, traditional characteristic in city, also create the modern civilization, glaring era culture grade of modern city. Shaoxing known as water, Bridges, er, UN township, calligraphy of the township and traditional opera of the township's reputation, therefore, be truthfully champions in the first China excellent tourist city, one of China's top 10 charm city title. This paper introduces shaoxing tourism shaoxing tourism passed "from spots to scenic resources to our products, from the, from the development of the career to industry" is a mere process, positioning distinct characteristics, the most attractive international cultural leisure city, make the city tourism "shaoxing model", namely "scene is a city, city is a scene, citiy and tourist integral development".This article theory foundation of shaoxing city from urban tourism, combining with the tourism resources situation of tourism, and using the city planning, ecology, and relevant knowledge to such disciplines as the city of shaoxing city, the advantage of tourism development, urban tourism scenic area design aspects were also discussed.This article uses the concept of tourism to guide urban tourism development of tourism, this paper expounds the concept, characteristics of urban ecological tourism development, the necessity and feasibility of shaoxing analysis, this paper discusses the basic theory of urban tourism development content such as the complete, the paper believe that will enrich the theory of urban tourism development. Papers to the city of shaoxing as a case study of the tourism development for other similar, the historical and cultural city of urban tourism development to have the certain reference value.The thesis evaluated seven resources of city ecotourism in shaoxing.The results shown that:Luxun Native Place and Jinghu national citywetly park were A level tourist areas, lanting national forest park and Lu town and jianhu were B level tourist areas, Shen garden and Dayu mausoleum.were C level tourist areas. Jinghu national city wetly park and laming national forest park adapted to develop science ecotourism. Luxun Native Place and Lu town and shen garden adapted to develop cultural ecotourism.Luxun Native Place Shen garden area, lanting national forest park and dayu meticulous investigation changling scenic spot, mainly including tourist traffic, travel and sightseeing, development projects analyse and on the basis of the service quality and environmental quality score detailed rules ", and analyzes its runs out, combining with the development of the scenic area of status quo, give ascending strategy.This paper puts forward the idea of shaoxing city tourism marketing, domestic and international level 3 market differentiate Yangtze river delta (international:enter the market and Hong Kong. Macao, Japan, southeast Asia and the European and American market by market, domestic:Shanghai and ningbo, hangzhou as the center of Yangtze river delta market, hangzhou pearl river delta and the beijing-tianjin-hebei market, other domestic market), analyze each level tourist market promotion focus and strength; For festival and pr camp research; Establish the city tourism marketing objectives and puts forward aims at a path selection.