Strategy XZ Audi Car Sales (Group) Company Development

The rapid development of China’s auto market to attract more multinational auto giants to participate in the competition of market of our country car, especially in recent years, there are more than100kinds of new car market almost every year, a substantial increase in the volume of car ads, consumers holding the coins to treat buys psychological increase and many other factors, makes the competition of the automobile market more confusion, consumers quickly become mature and rational, survival dealer deteriorated sharply, the news media is more and more difficult to deal with, and the traditional marketing strategy effect worse. Automobile market all the signs are that, China’s automobile market has entered a new stage, rely on the original one or two recruit creative planning and the new concept of speculation has become increasingly difficult to impress consumers. Auto dealers to survive and develop in the fierce market competition environment in automobile, to develop the strategy management, find their own competitive advantage and opportunity, overcome the weakness and threats is very necessary.In the process of research mainly adopts the literature method, observation method, interview and case analysis. Through research on the comprehensive use of above methods on the content of the following aspects:This subject takes XZ Audi car sales company for example, firstly some specific circumstances of research is described, mainly elaborates the topic significance, the research methods and technology, the route, research status of study and research at home and abroad; secondly, through the summary of the development status of the Audi XZ interview car sales company, the author mainly from the aspects of company development history and experience of the profile; thirdly, the Audi XZ car sales company by PEST analysis of political and legal, economic, social and cultural and technical environment are analyzed, at the same time, using the Potter model to analyze the industry the competitive environment; fourth, the Audi XZ car sales company internal conditions are analyzed; finally, the strategic orientation of development of XZ Audi car sales company and its construction, impact on the company’s development strategy on the part of the main stakeholders, has carried on the analysis from internal and external stakeholders, the SWOT strategy positioning for the development of the company, and puts forward some ideas of constructing the corporate development strategy; The six, in order to ensure the implementation of the development strategy of XZ Audi car sales company effectively, so as to put forward relevant aspects of planning and measures, planning specific implementation steps, the implementation of the strategy for the company’s development strategy risk and countermeasures, and implementation of the strategy and means of support, should start from organization management, capital operation, marketing and corporate culture.