| In recent years, with the rapid development of new media technology, the media update speed up, there are more and more new communication platforms come out. Among them, the emergence of Micro-blog is out performance, it is attractive with its low-cost and high-profile. With the development of Micro-blog platform, the enterprise’s official Micro-blog has been born, leaders of enterprises gradually realized that Micro-blog will become to a attractive and powerful commercial. Therefore, there are more and more domestic enterprises open their official Micro-blog. In Micro-blog marketing spending at the same time, With the outperformance results of the enterprise Micro-blog VI application design, the enterprises increased input to Micro-blog marketing.The enterprise Micro-blog marketing in China is still in the early stages of development, there is enough space for its developing. Based on the above background, this essay is analyzed the official Micro-blog marketing strategies of the enterprises, which combining with the enterprise official Micro-blog VI application design, and further illustrate the important role of Micro-blog marketing to the enterprises in this information times.According to the actual data, which published by the research institutions, a large number of cases, and the practical case of Grand Gateway, this essay set the Micro-blog marketing strategy and VI design as the research objects, analyzed enterprise’s official Micro-blog marketing strategy in-depth; as well as compared the differences between the normal marketing and Micro-blog marketing; what’s more, it studied the enterprise’s official Micro-blog VI application design. This essay wants to provide rationalization proposal for domestic enterprises official Micro-blog marketing in practice, as well as provide theoretical support for enterprises official Micro-blog marketing and VI application design. |
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