Study On Application Of Micro-blog Marketing Enterprises

The twenty-first Century is the informationization, digitization and network era,with the popularization of Internet, and the continuous development of social media,network marketing means operating a variety of born, micro-blog network blog (blog)followed the footsteps, rapid development for its convenience, immediacy,communication and so on, on people’s way of life, way of thinking have brought impact,bring revolution to social media, the application of enterprise marketing tools andmethods into a new historical period.From the angle of the theory of enterprise micro-blog marketing researchsystematically.First, introduces the concept and micro-blog micro-blog marketing, and separatelyto the micro-blog micro-blog marketing and the characteristics are analyzed, themicro-blog has convenient information exchange, simple content, communicationreceiver, is rich in resources, widely spread fast and other characteristics, and micro-blogmarketing is the enterprise information publishing has autonomy, and customerinteractive marketing low cost, a series of characteristics.Second, expounds the application value of micro-blog marketing from enterprise,reduce transaction costs, improve the efficiency of information transmission, improvethree aspects of customer satisfaction are refined, respectively, to illustrate its applicationvalue.Third, mainly is carries on the analysis to the status of enterprise micro-blogmarketing, starting from the status quo of micro-blog development, further analysis ofthe status quo of micro-blog marketing, and puts forward the existing problems in enterprise micro-blog marketing based on the analysis of the present situation,communication ability is limited, a large amount of information is easy to be ignored,easy to cause the problem of negative information loss, and the marketing effectevaluation. Great difficulty.Fourth, according to several aspects of problems existing in the enterprisemicro-blog marketing, combining with the traditional marketing implementation ofcomplementary advantages, take the initiative to create attractive micro-blog information,attention to detail, both inside and outside the combination of enhanced fans viscousimplementation assessment feedback and suggestions.