| In21st century, the whole world is putting their eyes on fast development of Chinese economy. Equal trade, virtuous competitive is an eternal theme in market-directed economy in China.Since Reform and Opening-up in China, with the deepening of market-directed economy, Chinese foundry industry have achieved a great accomplishment. In this good situation, with twenty years’development LS has become region annual export of casting products to more than ten thousand tons of companies, currently over90%products are exported. Confronted with the inconstant and complicated international market, only work with quiet hard application spirit is not enough, using a mature marketing theory to guide the work is the inevitable choice since the theory must be put to the test of practice can be called science.The paper firstly makes detailed analysis on the external environment of foundry industry, has been clear about current status and future development trend of this industry; then analyze its own resources and production capacity, clear the advantage and disadvantage of this enterprise; in the strategy of marketing mix by4P theory develop by product price, sales promotion, public relations and a series of strategy, and propose to establish a marketing path with Chinese characteristics as a part of the marketing tactics. Finally it makes strategic planning for the enterprise and expands sales channels, improves product technology level, avoids disorderly competition in low level of casting products, pays attention to the introduction of talent and establishes a warrior of marketing team that promotes the sustainable development of enterprises. The implementation of plans is the key of exerting advantage and overcoming disadvantage.The paper combines theory with practice, through the investigation of the surrounding market, the study of periodical change of the market and the formulation of the marketing strategy, providing the theoretical basis for the decision making. |
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