Current Situation And Countermeasures In Shenyang Qi Yun-sheng Drugstore Chain Development

With the rapid development of Chinese economy, many new retail formats have emerged, especially in the reform of national medical insurance system, health system policy background and medical business management system reform, and opening up policy, the new medical reform program announced, the localities have let go to pharmacies approval limits, for a time, various form, various properties of chain drugstore have Yong now each city, means the drugstore chain is becoming the mainstream of development of pharmaceutical retail industry. In addition, due to the development of some of the long-term favorable factors, including demographic factors, such as population growth and aging; income and consumption factors, such as per capita income increases, consumption structure and demand upgrade, rural consumption increased; and the city health care system, making China’s pharmaceutical retail chain enterprises entered a rapid development period and stable.Although, Chinese pharmaceutical retail chain enterprises rapid development, but compared with the developed countries due to its late start, coupled with the mechanism of the drug market is not perfect, and lack of modern enterprise management concepts, so there are still some problems and the restricting factors of chain pharmacy development. Therefore, this paper applies the method of enterprise management, modern medicine chain management and other related theories and empirical research, in view of the Shenyang Qiyunsheng drugstore chain, through thorough investigation and Study on its, analyzes its advantages compared with other chain pharmacies and exist question which exists in the development, and the domestic and foreign chain drugstore successful cases for reference, puts forward corresponding countermeasures and suggestions, in order to reduce the pressure of market competition, to avoid the business risks, so as to obtain competition advantage in the market, and promote the healthy development of enterprises.Firstly, this paper summarized the research background, purpose and significance and research methods, pointed out the necessity and importance of study of chain drugstore.Secondly, this paper related to chain operation theory, classification, characteristics of medical chain drugstore chain management were summarized.Third, analyzed the current development situation of Shenyang Qiyunsheng drugstore chain, on this basis, summed up its presence in the operating problems.Fourth, successful cases of domestic and foreign chain pharmacies were introduced, trying to get inspiration from which, to provide reference for the future development of Shenyang Qiyunsheng chain drugstore.Finally, through the analysis and summary of the reference chain pharmacies and successful experiences at home and abroad, puts forward the corresponding countermeasure in Shenyang Qiyunsheng chain pharmacy development.In conclusion, through the above on the Shenyang Qiyunsheng drugstore chain present situation analysis and countermeasure research, development of related theory and the domestic and foreign research, further analysis of deficiencies existing in Shenyang Qiyunsheng chain pharmacies, to provide a certain reference for the improvement of chain drugstores in china.