Empirical Strategies Sptimization On RC Chain Pharmacies Against The Background Of Health Care Reform

Since the 17 th Party Congress,the development of medical reform has continued.This move aims to establish,enhance the medical and health system and improve the health of the whole nation so as to meet the public's health demands.Against the background of national policy and stimulation of the market economy mechanism,the medical retail industry faces several problems such as a continuous decrease of customers,a rise in rental prices and diminishing profits.A part of health care practitioners are becoming unemployed and the medical retail business is confronted with rezoning of market interests.Medicine retail outlet should consider how to remain vibrancy and core competences in a volatile market.They should not only coordinate and organize business strategies,but also carry on with scientific management methods in order to make rational use of resources.RC chain pharmacies are stuck in mid term developing bottlenecks.They start up in towns where traditional Chinese medicine is predominant.After a rapid growth period,retail chain businesses have achieved reasonable revenue and reached a certain scale,and advanced into a preliminary standard management period.While various retail enterprises expand rapidly,price wars start,commissions decrease and medical insurance funds contract.Retail chains begin experiencing several problems such as declining sales and profit margins and internal mismanagement.How can one figure out methods to solve these problems with strategic business ideas? After investigating the market environment of pharmacy chains,this research studies the development status of pharmacies from the perspective of strategy optimization and tries to find answers using SWOT analysis.The results shed light on pharmacy chains pros and cons and methods of improvement.