Study On The Honeymoon Tourist's Buying Behavior

With the development of wedding culture and the enhancement of people's consumption idea, the market of honeymoon is growing constantly. At the same time, the consumers'demand is being expanded. Thus, knowing the feature of honeymoon tourists'demands and buying behavior is the key point to grasp the market segment. The potential honeymoon tourist is the object of this study. The theory of this article is based on lots of subjects, such as Consumer Behavior, Consumer Behavior in Tourism, Tourism Psychology, Sociology, Statistics, Marketing and or so. The method of this study is using quantitative analysis to do the empirical research, which is based on giving out questionnaire to survey the attitudes of honeymoon buying decision making of nubile people in Shanghai which is the target population. The study got 261 validated samples and put the data into Spss 17.0 to do the data processing like frequencies and cross-over analysis of demographics and buying stage characteristic. On this condition, the correlation analysis among personal and surrounding aspects which induce the buying decision making in tourism and destination choosing, budget making and tour patterning. The result shows that incoming, consuming features and spouse's preference are 3 key points that have the strongest relationship with honeymoon tourists'intention. The study concludes the connotation of honeymoon buying decision making further to demonstrate when and where the market controller could intervene and guide honeymoon tourists and to offer marketing strategies materially for the tourism corporation.