Research Of Performance Appraisal Of Product Promotion Project Team In K Company

New product innovation and promotion are of important significance to enterprises. Performance management level of the project team directly determines that of the enterprise or even the whole industry. Performance appraisal of the project team becomes difficult in actual implementation due to many factors. For example, long project cycle, large number of appraisees, wide range of fields involved, cross project operation, uncertainty of project result, unpredictable project benefit, long return cycle, etc. Even if the appraisal is performed, it usually failed to reach the expected goals due to unclear definition on performance indicators.In view of above mentioned difficulties on performance appraisal of the project team, this thesis analyzed the cause of the difficulties and explored an applicable solution to assess the project team via project performance appraisal. Take the product promotion project team of K company for an example, performance target, strategic map and performance indicators are defined on organizational level so as to find a applicable performance appraisal method for the project team. Suggestions and countermeasures are proposed to improve the incentive mechanism in order to enhance team performance and achieve company goals. Performance tools like Balanced Score Card(BSC), Key Performance Indicator(KPI),360°Feedback, Scale rating method and competency theory are used based on the knowledge of the project human resource management system.The performance appraisal method of the project team is promoted in whole company and achieved certain results. The performance manage system of the project team has been in line with the overall performance system of K company since the very beginning. Clear performance targets are set for the project team members. They have the awareness to adjust their performance deviation during practical work to make sure their own performance targets to be consistent with the performance targets of the whole company so as to enhance the overall performance level of K company.