| Chinese-Tibetan medicine as a specialty pharmaceutical industry of the western minority areas, it has become an important part of the western minority areas pharmaceutical industry. Its unique ethnic and regional, Chinese-Tibetan medicine has known as the "Northwestern Region Natural Medicine". Recent years, in the western minority areas relevant government departments were support that, Chinese-Tibetan medicine industry experienced rapid growth, and the industry has begun to take shape, become the industrial development of the highlights of western minority areas. Research and practice has proved that, the cluster development is an effective way to enhance regional economic competitiveness, Chinese-Tibetan medicine industry is also increasingly showing the development of spatial agglomeration characteristics and internal demand, the cluster development is imperative.In this paper, a branch of modern industrial economics-the theory of industrial clusters to measure and evaluate the western minority areas of Chinese-Tibetan medicine industry cluster, By the empirical research based on the use of management science’s SWOT analysis for Chinese-Tibetan medicine industry clusters’ internal and external environment analysis, according to the analysis development of strategic options, and make strategic positioning, Chinese-Tibetan ethnic areas for the western industrial growth and enhance industrial competitiveness provide a theoretical basis.Firstly the papers by domestic and foreign industrial cluster theory research status summary and commentary, combined with the development of Chinese-Tibetan medicine industry in western minority areas of the status quo, on the development of industrial clusters’ necessity and feasibility analysis. Secondly, use the Location Quotient method to measure the industry cluster, and did the industry cluster to "diamond model" analysis, establishment of evaluation index system of transport and Chinese-Tibetan medicine industry cluster "diamond model" be verified by using SPSS software, come to the western minority areas both from theoretical and practical point of view there are industrial clusters. Thirdly, through the SWOT analysis of Chinese-Tibetan medicine industry cluster, Summarized the Chinese-Tibetan medicine industry cluster opportunities and threats in the external environment and internal environment, strengths and weaknesses. On this basis, use of IFE, EFE matrix internal and external key factor comprehensive evaluation, meanwhile, Chinese-Tibetan medicine industry clusters on the SWOT matrix analysis, combined with the long-term development goals of the Chinese-Tibetan medicine industry to determine the type of development strategy. Finally, combined with the Chinese-Tibetan medicine industry’s actual situation faced, proposed the implementation of countermeasures for Tibetan medicine industry development strategy. |
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