| Heilongjiang C investment management company was founded in2001years, and2006years are5menstrual approved by the sasac, and C real estate development companyrestructuring. After the reorganization of the company’s funds to further enhance the strength,the registered capital of490million yuan, the total assets of1.03billion yuan. C investmentmanagement company is mainly engaged in real estate business and development, mineraldevelopment and asset management business.After the joint venture, C company encoutered new problems, how to development, setwhat kind of goals, make what kind of development strategy, these at that time becomecompany is faced with new challenges.In this paper, the C the company’s internal environment and the external environmentwere carried on the thorough analysis. First of all to related products industry and relatedsnack food industry we carry on the investigation, which are from the enterprisecomprehensive ability and operating situation of enterprise internal are analyzed. Then, usingPEST method and Porter’s five competitive forces model of external environment andcompetitive environment analyze the company. Finally, for the method of SWOT analysis tofind the opportunities and threats the company, its own advantages and disadvantages,formulated the integration management strategy, as well as the corresponding guidingideology, objectives and principles.Subsequently, this paper for C company has formulated the mineral industry and realestate vertical integration development strategy, as well as the corresponding guidingideology, objectives and principles. Then, according to the concrete situation, from thecompany’s independent development operation mode, brand construction etc., put forward aconcrete strategy implementation plan. Put forward the development strategy of the verticalintegration.Finally, from the infrastructure, management, management three aspects put forward aconcrete implementation countermeasure, and corresponding protection measures, includingorganization structure reengineering, human resource training, enterprise culturereconstruction, the fund supporting security. To ensure the effective implementation of theintegrated operation strategy. This paper not only for the development of the joint venture company C after hasformulated the integration management strategy, solve the problem of management of thecompany. At the same time also for a similar experience company provides a specific, but ofthe implementation of the strategic plan. |
PDF Full Text Request