Study On The Development Strategy Of LC Company

IC industry has a very important strategic position in the development of economy and society. At present, the development of IC industry has risen to national strategy. In the face of this development opportunity, the development strategy of LC company is very important for the company’s sustainable development.Firstly, the thesis give a briefly introduce of LC company, and then using the PEST analysis method to analysis the political environment, economic environment, social and cultural environment and technology environment of the company. Current China’s integrated circuit industry is facing rare opportunities for development, the development of the integrated circuit industry has risen as a national strategy, the country has set up a development fund to promote the development of the industry, and the national level integrated circuit development leading group was established. Now the economic development is in the period of transformation, the information-based transformation of traditional industries and the “Internet plus” strategy provides a huge market and development space for integrated circuit industry, the development of science and technology occupies more and more important role in the national strategy, innovation has become the new engine of economic development, the integrated circuit industry has more opportunities for development. Then analysis the competition situation of the industry, including market trends, mobile phone manufacturers competition situation, market demand for products, chip competition situation, technology development, product price and market opportunity; using the "Five Forces Model" and the competition situation matrix to evaluate competitive environment of LC company. Then, the internal conditions of LC company were analyzed, including the company’s operating status, financial situation, management level, human resources, technical ability and so on. Finally using the SWOT analysis, the opportunities and threats the company faces, the advantage and disadvantage were analyzed, choosing the “SO” strategy as the company’s development strategy. According to the results of SWOT analysis, the current strategy of LC need to be adjusted, the thesis proposed a new development strategy, including the overall strategic objectives and strategic focus, strategic stages, a detailed description of the competition strategy, product strategy, talent strategy, technology strategy, market strategy. At last, the paper discusses the safeguard measures of the implementation of the strategy, including the aspects of management, investment and financing, employing people, enterprise culture and so on.