Research On Strategy Of The Retail Channels Transition For M Bank Jilin Branch

Implementation of the transformation of the retail channel is the current theme ofcommercial banks, development strategy and core.from the last century since70, theinternational banking industry began to return to the trend of the retail banking. Atpresent, in order to adapt to changing market conditions, the domestic financialindustry also have to implement retail channel transformation, which effectivelyenhance the market competitiveness. Retail channel is the foundation of retailbanking business unit, which is the bank’s strategy, management and operationalcapabilities focal point, is a microcosm of the bank. Despite the rapid development ofinformation technology, banking has become an important new channel sales andservice channels. However, retail outlets in the " boost sales ""to meet customerpersonalized, differentiated demand,"" enhance the customer experience" and "increase customer contact surface " and other aspects still plays an irreplaceable role,especially in complex business process, obtain advice services related to banks andcustomers and the depth of interaction between business areas. Therefore, the core ofthe retail channel transformation, it is to the original transaction-based retailchannels, transformation into a customer-centric consulting, sales, communicationand experience physical service center, through differentiated services to valuedcustomers and then " back " outlets to improve the customer experience, increasecustomer share of the bank’s contribution.Retail channel is fundamentally restructuring the retail business innovationprocess, Is the commercial Banks to adapt to the change of internal and externalbusiness environment and grasp the future development direction of the retailbusiness, change ideas, reengineering business processes, optimize the businessresults, improved management tools to improve the quality, change their operational mechanism, Innovation of retail business management system, established a newretail business model, in order to realize a sustainable retail business is very importantfor safe operation of the necessary conditions.Firstly, the commercial bank’s retail business are outlined, noting that retailbusiness in today’s commercial banking operations in an important position, and thenfound by analyzing the retail channel construction is increasingly being regarded assmall and medium commercial banks to enhance the core competitiveness powerfultool,"channel is king "has become the consensus of most banks. In the third chapter,through the retail channel business to M Bank’s internal environmental analysis,analysis of the external macro environment (PEST) as well as SWOT analysis,conscientiously sum of M banks in the retail channel transformation which facedvarious specific issues. Followed by a transformation M Bank retail channelcountermeasures, citing a variety of retail channel business transformation path, andfocus on analysis of the current trends in business transformation of a focus:Community network model transformation, explains how the scope of this layoutthrough community outlets widely distributed, low cost of input prices, occupy lessstaffing, feature-rich and diverse retail channels to resolve the new M performancefewer banking channels, poor customer experience and operational efficiency and lowseries of problems. Finally, by way of comparative analysis drawn conclusionscommunity bank construction mode.