| China and Japan has close economic and trade relations due to the geographical position, after entering into the21st century,there is a rapid development of tade volume between the two countries,which influences their economy positively.However, in2012, the bilateral relations of the two countries deteriorated promptly and has reached the worst condition since the Diplomatic normalization of two coutries, the trade volume has been seriously affected and great changes have taken place in the trade structure.As the key role of the two coutries trade,china-japan container shipping route has also been greatly influenced and it is crucial for shipping companies to adjust business strategy according to the trade variation.Firstly,this paper briefly introduces the general situation of the development of China-Japan trade,then summarize the characteristics of China-Japan container shipping route and analyze the shipping market condition from three aspects,namly traffic volume,shipping capacity and shipping rate. Secondly, study the impact of the worsening trade relations between the two coutries on China-Japanese container shipping market since2012.Thirdly,summarize the internal and external environment of shipping companies provding China-Japan container shipping services,make quantitative forecasting as to the traffic volume and point out development trend of China-Japan container shipping market.In addition,select business data of P company to analyze the Break-Even Point of2012,2013and their changes.Finally, considering the influence of worsening trade relations between the two coutries and the exsisting problems such as extremely low shipping rate and chaotic market competition order, we put forward the corresponding operating suggestions for shipping companies in order to help them get rid of the price-war and overcome the management difficulties,realizing sustainable development as soon as possible. |
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