Strategies For Migrant Workers Back To The City Of Suzhou Unicom Marketing

The thrust of this study is the development and implementation of methods of Suzhou, China Unicom marketing strategy for migrantworkers.The text of the migrant workers is corresponding with a permanent population of the crowd; Limited to this domicile is not in Suzhou mobile population and household registration has just moved to Suzhou floating population of less than six months.Marketing strategy for migrant workers to have three basic conditions.First, huge foreign population. Suzhou permanent population to reach620million people.Basically flat with the local population,Second, the marketing strategy implemented short time,Each year about a month’s time after the Spring Festival, the foreign population Suzhou period,The implementation of the marketing strategy during this time is limited to.Third, is highly ompetitive,Implementation of the strength of the marketing strategy.Migrant workers face huge market, the three operators will come up with their most effective marketing strategy to seize a share of new subscribers,Compare mobile phone penetration rate has been saturated with the local population, the native population of the new network, or replace the Suzhou local phone number is the development of new users of the new force.The premise of the study is a detailed investigation and analysis of information about the foreign population in Suzhou.In this article the foreign population by educational attainment, age distribution, income, use of communications products very detailed research,Consumer preferences of foreign workers to do the research, in order to obtain first-hand information for of Suzhou China Unicom marketing strategy formulation and implementation.On this basis, with SWOT matrix analysis, PEST analysis method of marketing theory analysis Suzhou, China Unicom in the market implementation of internal and external marketing environment for migrant workers and set into product differentiation and focus strategytone. Second, the fourth part of a review of the implementation of the marketing strategy over the years back to the city gain and loss,Pastthings is a guide for the future,Carried out a detailed analysis of network optimization part of marketing strategy implementation of safeguards safeguards effective incentives.