Research On Issues About Green Consumption Under The Background Of Scientific Outlook On Development

Recently, climate change, environmental pollution is significant challenge ourworld is facing. The development of industry made human beings sank into anunprecedented predicament, took disastrous consequences for our environment. Humansociety faced with imbalance of serious challenges among population, natural resource,environment, economy and social development. Under the background of our livingstandards are rising increasingly, how to reduce the adverse impacts the consumers’ lifehave on the ecological environment, became one of the most important problems. Facedwith varieties of challenges, developing a kind of consumption which can satisfymodern person’s consumption needs, but also do not endanger offspring consumers’demands had become major issues around the world.Green consumption is a new consumer behavior and process which in pursuit ofavoiding or reducing the damage to the environment, advocate natural, protect theecological is its characteristics. Green consumption appeal consumers to choose greenproducts, it is the implementation forms and intrinsic motivation of circular economy inthe field of consumption. Researches on green consumption problems, has importanttheoretical value and practical significance to implementing concept of scientificdevelopment, solving the problem such as environmental pollution, ecologicaldestructions in the process of development. Developing green consumption needs thegovernment, enterprises and consumers make efforts together.This paper are based on the theories of western economics, developmenteconomics, sociology, consumer behavior and psychology, specific analysis on thebackground of the put forward and implementation of important strategy scientificoutlook on development, systematic study issues of green consumption. This papercomprehensively for reference relevant books and academic papers natively and abroadrefer to the subject. Specific analyze from general to specific, systematic analysis fromtheory to practice, from perspective of government, enterprises and consumers, attachesgreat importance to influence and restriction factors of green consumption, and discusswhat measures should be taken is a innovation.This paper is divided to three parts:The first part, introduces the international and domestic background and the courseof the put forward of green consumption. Human beings enjoyed the achievementsbrought by the industrial civilization and wealth, but deeply feet natural resources andecological environment were facing enormous challenges. Human beings began torealize that the current way of consumption is harmful. From the20th century,international world have taken place three great changes of the earth, faced thechallenges, develop a modern consumption pattern what can meet the needs of contemporary and future generations’ consumption began to get popularized.Domestically, the contradiction between population, resources and energy are sharp,rapidly development of economic paid heavy prices of environmental pollution andecological damage. Our government put forward scientific outlook on development andcircular economy, resource-conserving and environment-friendly society, advocatedconsumption upgrade to green consumption.The second part, the connotation and significance of green consumption. Greenconsumption insists on the harmony between human and the nature, stands for green,natural, comprehensive, sustained consumption and satisfaction, advocate the balance ofhuman relations, has the characteristics of health and safety, suitability, etc. The conceptinherited and developed Marxist theory, Marxist thought about relationship betweenman and nature as well as some of the Marxist philosophy principles, better respondedto the implement of scientific concept on development, regarded the relations betweenman and nature as a whole, vigorously developed the circular economy, builtresource-conserving, environment-friendly society and a series of policies andguidelines.The third part, present situation and existing problems of green consumption, isdivided into developed countries of the situation and the experience, the currentsituation and problems in China. Developed countries such as the United States turnedexcessive pattern of consumption to moderate consumption in recent years, reducedwaste emissions; Germany attached great importance to logo certification ofenvironmental protection; Japan formulated and implemented a series of laws andregulations to promote the development of green consumption. In recent years, with theexpansion of production, the quantities of green products and consumers have beenincreased, green consumption obtained a development, but at the same time is restrictedby a series of factors. Specifically, we can concrete analyze by government, enterprisesand consumers.The fourth part, the measures to develop green consumption. The governmentshould improve the level of income and income distribution policies, perfect therelevant laws and regulations, carry on tax system reform; strengthen propaganda ofgreen consumption concept and create better environment; use policies and economicmeasures to encourage enterprises and so on. Companies adhere to green standards,strengthen the control of each link; promote clean production; adopt green marketingstrategy; implement green processing system. Consumers set up consciousness of greenconsumption and put it into action.