Research On Influence Multinational Using In SNS Interaction To Carry Out Brand Image Communication In China

SNS rise in foreign countries, so no matter the time or the actual use of the experience inthe dissemination of the brand image, multinational enterprises have more mature than thelocal practical experience, it is a reference value in the spread.In this paper the main multinational companies as research, literature and case studyanalysis method Combination of new ideas in this paper are: First, the spread of multinationalbrand image chosen for the study of the subject, with good prospects for the development ofthe current set SNS as research environment; Second, the main object of the study is toconstitute the main force of China’s social future consumption-80and90, along with theInternet is growing up in this part of the consumer group; Third, anchor studies based on SNSinteractive multinational study how to achieve the purpose of upgrading the spread of thebrand image and influence.This paper first analyzes the status of multinational brand image use SNS interactivecommunication, the need for the spread of the brand image for the selected SNS interactivecarried on SNS utilization of multinational companies, as well as the value of SNS interactivefavorable spread of the brand image is analyzed; Secondly SNS communication process inthe corporate brand image and influence factors discussed systems do, whether it ispre-planning from the corporate brand image transmission, mid-or late tracking plan, shouldbe a good grasp of the entire communication process and the impact of factors before spreadreached a multiplier effect; third, this paper focuses on how multinational corporations useSNS for various factors interact to effectively control the spread of the brand image strategyin the correct understanding and awareness of the effects SNS brand communication effects offactors after looking out for their own brand of communication and strategies; fourth, theoverall analysis of the text in the epilogue of Chinese enterprises made three enlightenment,in addition, also the text of the study were insufficient analysis and research to make a prospect for the future.