Interactive Web-based Dissemination Of Brand Image

With the development of network media, the brand image dissemination even more emphasizes various the system conformity of every factor, the dissemination information uniformity. It is pursued to establish long-term and continued relationship between enterprise and consumer. Therefore, the brand image dissemination must effective and innovates in the propagation mode. With the interactive function, the single item spreading process and method have been changed. Therefore, the network interaction is an important way to spread brand image.Through research the practice and theories of brand dissemination and analysis how the network use its interactive characteristic to serve for the enterprise. Summaries the significances and advantages of interactive in compare with other traditional mediums. Analysis the challenges that brand image faces. Proposed that integrates the network interaction to the brand conformity marketing vision, and strategies to public relationships, the sale to unify. Suggest that coordinate each propagation mode and unify the goal and information of brand image. This article advised with the use of attracting attention, directed search, communication services, experience, and one-stop strategy, brand image will be clear and effective messages to the users.