Cartoon Image Of The Brand Creation And Dissemination Of Research In Our Country

With the continuous development of market economy and speed of global economic integration, the market becomes more and more competitive. But in the Serious homogenization of the product market, Business to Business, or even competition between nations is no longer limited to products and services level, the performance is more competition between brands. On brand building and communication companies in various fields has become one of the issues can not be ignored. Brand communication research are of great practical significance to the expansion of corporate reputation, product reputation, marketing and capturing the market. For China’s animation industry is concerned, As the lack of domestic self-made cartoon image of the brand, Foreign brands have accounted for the domestic market for a long time,domestic animation brands are lack of competitiveness obviously. Face of the vast consumer market of animation, how to promote the cartoon image of the brand of the rapid growth to promote the animation industry, the research of cartoon image of the brand is necessary, therefore, cartoon image of the brand creation and brand communication is imperative.Animation industry nowadays has become a global economy "hot industry," It can not only create huge economic profits, but also with current human respected "green, low carbon, environmentally friendly" eco-philosophy, which is developing rapidly in recent years ,and become a sunrise industry. Animation industry as "creative" as the core, based by animation image, and showd in animated, comic, film, theater and other forms. Animation industry, where different from other industries is that it does not directly produce goods, but by way of derivatives industry linked into the upstream and downstream industry chain, through the development of derivatives markets, produce economic multiplier effect. Cartoon animation business must strengthen brand building and communication to achieve the value of industrial output value chain. Today,cartoon animation market become the image of the brands’battleground, to achieve their own survival and development, animation companies must take the brand development. Animation cartoon products and cartoon image of the brand are all based on the cartoon image, cartoon image on the spread of consumers get the recognition and appreciation in order to produce animation image of the brand. In this paper, the theory of brand communication at home and abroad based on the combination of domestic and foreign outstanding examples of cartoon image of the brand communication, analysis the issues and shortcomings of the domestic animation industry development, initially makes the cartoon image of the brand communication for a number of specific initiatives, for reference only.