| In recent years,transportation infrastructure has made rapid progress driven by the national policy of building a powerful transportation country,which has led to significant development in the field of intelligent transportation in China,especially in the railway industry..The wireless Wi Fi application field has made significant progress,providing numerous wireless Wi Fi communication manufacturers with broad business opportunities.Conducting a market marketing strategy study on RJ Network Company,which ranks in the top three of wireless products in the domestic enterprise market,can not only form a set of practical and feasible marketing theories for the company but also provide reference for similar companies in marketing strategy development,which has significant guidance significance.This paper takes the wireless products of RJ Network Company in the railway market as the main research object,starting from the perspective of STP marketing theory and 4R marketing theory.The key research contents are: using empirical analysis and theoretical analysis combined with literature research,questionnaire survey method,and summary induction as the main research methods,conducting in-depth and comprehensive analysis of the marketing status of RJ Network Company in the railway industry,summarizing and generalizing the main marketing problems currently faced by the company,and giving specific marketing strategies based on these problems: identifying the target market of segmented scenarios,formulating strategies to attract and associate customers,maintaining customer relationships,improving responsiveness to customer needs,and creating sustainable profit strategies.Finally,a set of systematic,scientific,reasonable,and specific security measures that can effectively guarantee the effective implementation of the marketing strategy are proposed based on the marketing strategy. |
