Study On Cooperation Satisfaction Mechanisms In The Retail Industry Supply Chain Partners

In this paper， supply chain management， partnership selection and management ofresearch literature and theoretical basis to study the new situation affecting the retail industrysupply chain partners of cooperation between the satisfaction factors and these factors on theretail industry supply chain， from the microscopic point of view， cooperation Satisfactionmechanisms between the partners， thus revealing the retail industry supply chain cooperationpartner in the new situation of cooperation between the satisfaction factors and these factors theimpact of mechanisms of cooperation between partners satisfaction with the retail industrysupply chain， as retail industry supply chain partners in the process of cooperation， enhancecooperation satisfaction to provide theoretical guidance and practical reference.In this paper empirical research results retail industry supply chain between the partners inconsultation extent， environmental management， the level of trust between the retail industrysupply chain partner cooperation satisfaction degree of significant sex influence the relationshipwhile the retail industry supply chain partners to information sharing degree of marginmanagement on the cooperation between the retail industry supply chain partner satisfaction hadno significant effect. This indicates that the level of trust between supply chain partners andprofits not affect the cooperation between the retail industry supply chain partner satisfactionfactors. The empirical results further show that the cooperative relationship between the retailindustry supply chain partners is built based cooperative game and the basis of their cooperationis a significant niche for their own strategic purposes，in cooperation achieved some The right tospeak and advantages of cooperation partners have deliberately chosen to conceal certaininformation to each other， and the status of its profits do not like each other know. Cooperationbetween the partner of the retail industry supply chain is not a strategic alliance， but therelations of cooperation based on the interests of the calculations.Based on empirical results， the retail industry supply chain partners in the cooperationprocess， to enhance the cooperation between the retail industry supply chain partner satisfaction， we must improve the basis of the level of trust in the retail industry supply chainpartners， and strengthen between the retail industry supply chain partners for consultation andcommunication，and strengthen environmental management in the process of cooperation in theretail industry supply chain partners so as to effectively enhance the cooperation between theretail industry supply chain partner satisfaction， and ensure that retail sustained development ofcooperative relations between the industry’s supply chain partners.