Xiangyang Historical And Cultural Tourism Marketing Research

Xiangyang has a rich history and culture tourism resources, but over the pastdecade, Xiangyang tourism has been stalled, there is a gap with neighboring counties.Standing on the point of view of the historical and cultural tourism, clarify the theXiangyang historical and cultural relics, re-packaging, new products developmentXiangyang travel itself is a very pleasant thing. By comparison against neighboringrivals, inventory Xiangyang surrounding Wuhan, Yichang, Shennongjia, Shiyanassociated tourism resources, weaknesses, the formation of the tourism productinnovation, re-combination, repackaging, or even a strategic alliance, twisted into acohesive force, zoom Xiangyang historical and cultural tourism products economicvalue and cultural propaganda value. Weigh fresh period of new marketing practices andnew media in Xiangyang historical and cultural tourism promotion by re-mediamarketing mix program to enlarge the the Xiangyang historical value of culturaltourism.Structure is mainly divided into four parts, the first part is the introduction,describes the purpose and significance of the study, as well as the path to achieve;second part Chapter II, mainly from the people, events, and material inventory in threedimensions Xiangyang’s historical and cultural heritage; part III is the third and fourthchapter introduces the advantage of the tourism products of the surrounding counties,with its own characteristics and weaknesses, develop new products; fourth part ofChapter introduces marketing techniques combined with some of the features of theXiangyang tourism. Xiangyang tourism development hope to have some benefit.