| R&D, marketing interface management theory tells us that enterprise technicalinnovation as a kind of new marketing methods could not solely to the enterpriseperformance effect. But need to enterprise other departments cooperate with eachother, among them with the most outstanding Marketing Department. With theeconomic globalization of the area of expansion, the domestic enterprise effect issignificant to Quanzhou private enterprise as an example, the majority of enterpriseare made by the original manufacturing processing to independent brand construction,to win the competition. That is brand on the enterprise has a more and more importantrole.At present, the price war is the mainly competition mode in the electric powerequipment manufacture industry. The result is the interests of the enterprise is seriouserosion.Consumers seem to care about factory price height and don’t care about thequality of the products. Yi Xing electricity Co., LTD. is the core business enterprisesand the pillar enterprise of the variety of Quanzhou power bureau. In recent years, inthe face of increasingly fierce competition of the market, the company to "strengthenmanagement and upgrade technology, improve service and market developmentlevel" concept as a guide, and carefully build enterprise brand. In2005, the companyhas set up technology research and development centers, production out of theKYN28, comprehensive protective relay, WD6511charged display device, XEW typeterminal box and a large number of new products. It can be said that enterprise inrecent years always insisting by the technical innovation primarily and has beeninvest much, but also unable to conduct themself virtuously.This paper aims to research the interactions between technical innovation andenterprise brand marketing ability, trying to from such a perspective of technicalinnovation put forward effective path and in technical innovation perspective, theenterprise brand marketing ability of ways to upgrade. |
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