Research On Innovation For Hubei Postal Integrated Service Platform

Innovation is the basic means of service-oriented enterprises to maintain competitive advantage. Hubei post company is the traditional service-oriented enterprise. Since it’s reformation, the company has made sustainable and rapid development through constant innovation. The construction and development of Hubei Postal Integrated Service Platform is based on the traditional model of postal enterprise and the ongoing innovation, which possesses the typical characteristics of service innovation.The lack of the thoroughly research and planning of those innovation activities leads to the lack of continuity and systematic, which restricts the further development of the platform.Firstly, by reviewing and analyzing the relevant research results about the service innovation of the domestic and foreign scholars, this thesis expounds the purpose and significance of carrying out innovation of Postal Integrated Service Platform under the background of the development of the current transformation of Hubei postal enterprises. Secondly, by analyzing the development status of Hubei Postal Integrated Service Platform and the internal and external environment, we find the main problems affecting the development of the platform. And then, the thesis generalize the theoretical basis of Hubei Postal Integrated service platform construction by applying the relative innovation theory models, put forwards the proposal for overall planning with core of innovation and the top-level design. This thesis holds that we should establish Hubei postal integrated service platform which favors the development and adoption effects of innovation activities, to enhance the platform competition ability of enterprise. The platform will be set for a channel integration platform, scientific management platform, service innovation platform, customer experience platform and the progress of science and technology platform. Finally, the thesis discuss how to implement the strategy platform in aspects of the management innovation, service innovation, technological innovation, organizational innovation.This thesis relates theory with practice, and applies the related innovation research results and model to the analysis and construction of Hubei Postal Integrated service platform based on the postal enterprise development strategy and the main features of modern service enterprises, tries to explore the long-term means the platform to maintain a competitive advantage by the establishment of scientific and systematic research. The conclusion of this thesis has reference and direction values for the further development and elevating core competitive ability of platform. Postal enterprises also can learn from this research ideas and research methods to solve the related service and innovation issues thoroughly in the postal financial, courier and other business field.