Research On The Xinjiang Grassland Eco-tourism Based On Tourists’ Perceived Value

Tourism is one of the important pillars of industry in Xinjiang. Tourism has iteadvantages and is playing an irreplaceable important role in promoting leap-forwarddevelopment and stability of Xinjiang..Xinjiang has the second-largest temperategrassland areas in China, which are not only broad and have variety of types, but alsoare rich in tourism resources. There are mainly20grassland tourism regions atpresent in Xinjiang, which has great potential for development. Grasslands are fragileeco-systems, which should be the main form of grassland tourism in Xinjiang, itssustainable development related to the economic of Xinjiang and social developmentby leaps. With the social development, a growing number of residents want toovercome the long-term problems of the poor environment in urban and make forentertainment and leisure, edifying, invigorate, they begin to look forward to an idealliving environment, for example, they go outside the urban area’s beautiful ecologicalenvironment in recreation and leisure, rejuvenate, play, which makes them muchcloser to the natural environment, and are full of the nature awareness to the extentthat make the every effort to the purpose of protecting the nature.Based on the typical Xinjiang Grassland–Nalati pastureland as an example,questionnaire with the main factors of influencing the visitors in tourism andstudying on the actual perception in tourist market, besides, about the visitors ’perceived value which are on the basis of relevant theories and grassland eco-tourism,beginning to make a major investigation and empirical analysis of the perceivedvalue of its visitors on Nalati grassland tourism activity: firstly, studying thecharacteristics of grassland eco-tourism resources in Xinjiang, the regionalbackground, characteristics, development, etc; secondly, also looking at thecharacteristics of tourists who mainly composed of tourists in Nalati, and makingan empirical analysis of perceived value to visitors; finally, using MicrosoftExcel2003and SPSS17.0correlation, descriptive statistics software for statisticalanalysis, regression analysis, factor analysis, extracting the prime seven factors andsumming up the impact of grassland ecological perception seven factors. On thebasis of the above analysis, through the diagnosed status and the cause of formationin this article and summing up the development advantages andcharacteristics,development insufficient in Nalati grassland ecotourism, supplierswho has the ultimate goal of the development of grassland tourism and tourists ’actual perception aware of the gap after a large deviation between the two, and so on.In connection with the existing problems and deficiencies, conveyed the basiccountermeasures of eco-tourism for Nalati development..