Stakeholder Analysis On Tourism Development Of Xilamuren Grassland

The development of grassland tourism depends on comprehensive factors such as grassland landscape and environment, climate, custom of the local residents around, etc., The developing travel industry in the grassland not only can bring to bear the recreation of meadow, sightseeing and characteristic of the animal husbandry, but reduce the consumption of resources, and it also can protect the ecological environment and national culture effectively. However, from practice to the theories there are series problems need to be solved. With the development of grassland tourism, we have been focusing on how to coordinate the relationship between protection and tourism development, which has given birth to unavoidable contradictory. It is an important content and procedure to bring stakeholder, community participation theory into grassland tourism development, and it can make grassland tourism development sustainable.With the methods of system analysis, comparative analysis, ration to combine together with determining the nature etc., the writer has done research, questionnaire investigation, and deep interview on the spot. Based on the analysis of the travel income distribution and analysis of environmental awareness, the main stakeholders of the Xilamuren grassland tourism development are divided to be the travel administrator, the travel operator, local residents and tourist. The results of the travel income distribution analysis shows:The travel agency gains the biggest profit, which accounts for 39.2%, and the second place of the profit is the operator, which accounts for 24.7%. But as the owner of resources, the profits of the local herdsman only accounts for 18.6%, but who should pay the expensive price of the negative effect bring out from the resource consuming and environmental disruption. The outside uneconomic of Xilamuren is caused by the unethical behaviors of the travel agency, whose income is based on the fact that local's interests are damaged, but has not compensated through the monetary form. So the writer proposes through the actions of strengthening the supervision function of travel agency, improving the ecological compensation mechanism of "who destroys, who compensates";and series measures of increasing the local herdsman's income, which lets them work in the tourism enterprise, and share the bonus from whole interests, the uneven problem of income distribution can be solved. It can be learnt from the environmental awareness of main stakeholders that the environmental awareness level of travel administrator is the highest, secondly is community residents, thirdly is travel operator, and the last one is tourists. In the issue of environmental protection all of the stakeholders require others more hardly than themselves; and the knowledge of "Horse activities will constitute a threat to ecological environment in the grassland "and "the development of tourism will change destination traditional culture "is very insufficient; On the whole, when facing the choice of economic development and contradiction of environmental protection, all main stakeholders will pay more priorities to economy. So the travel environmental awareness level of the main stakeholders must be improved, and it is necessary to promote them participating in the protections of the grassland environmental security.In addition, the investigation of community participation in Xilamuren grassland is carrying out. The level of the local participation in tourism is quite low, and the content is single, and the profit is less. Only let the persons who are correlated with of main interests all participate in fair and reasonable interests sharing, and undertake the responsibility together, and establish the mechanism of effective guarantee, fundamentally could the grassland tourism develop in a health, harmonious and sustainable way.