Research On The Building Of Corporate Accounting Credit Mechanism Based On Game Theory

The father of modern accounting, Mr. Pan Xulun said:“credit is basis of the accounting,no credit, there is no accounting.” Building corporate accounting credit mechanism is theinevitable choice of accounting and requirements of the development of the social marketeconomy.Credibility is the cornerstone of the market economy. Market economy is credit economy.Accounting credit is the most important themes in the market economy, it is key to thehealthy development of market economy, the effective disposition of social resources andthe building of the entire social economical life. In the market economy, accountinginformation has become an important economic resources, its quality directly determinesthe healthy development of the market economy, However, in China’s market economyconditions, the accounting information distortion and lack of credit has severely affectedthe benign operation of the market economy, not only increases transaction costs, and alsoreduces the corporate income, resulting in low efficiency or inefficient of the socialallocation of resources and seriously damage to society. In recent years, foreign Enron,WorldCom financial fraud and Xerox events, such as Guangxia, Lam Tin and other events,they are sufficient to explain the accounting credibility crisis all around the world.Game theory as a branch of mathematics involving the study of the behavior of decisionmakers theories about the things that contains the interdependence of different interests.This paper is using the problem of company profit relative research on extended enterprisecredit system stakeholders, Using the game equilibrium theory, as well as a series ofeconomic theory, institutional economics, behavioral economics, stakeholder theory andinformation economics. establishing credit game model of enterprise, discussing thebehavior of enterprises in the condition of information asymmetry. At the same time,through a series of economics theory foundation, discussing current situation and its causesof our country accounting credit. Through clear property right, perfecting the credit lawsystem, increasing the cost of accounting information distortion, breeding credit culture,establish credit mechanism and strategy of constructing social credit mechanism of ourcountry, this to ensure the quality of accounting information, to construct a fair, honestoperation of the market environment, the construction of the whole social credit system hasimportant significance. Enterprise is the most important dynamic in the social organism cells, it is the drivingforce for socio-economic development. At the present stage, the enterprises shouldstrengthen their credit management, credit enhancement capacity as the most importantissue to enhance their own competitiveness. Regardless of size, enterprises should be ingood faith as the Founding of consciously cultivating a good credit awareness, improve thefinancial information disclosure system. Only in this way, companies can in the marketeconomy, competition in an invincible position.