| With the development of economy and the improvement of living standards, ski tourism hasbecome one of the most popular items in Chinese winter leisure tour. In this context, ski tourismlike a raging fire in the launch, and become one of the important ways to improve the quality oflife, in a healthy fashion movement. Liaoning Province as the three northeastern provinces ofpolitical, cultural, economic center, one of the areas of northeast snow resources is relativelyaffluent, natural resources of higher quality, and have the development condition of ski tourism.Process is studied in the present development of Liaoning Province in the ski tourism, to find outthe problems and reasons of the ski tourism development process, put forward ideas andsuggestions for the ski tourism, to better promote the development of the ski tourism market,provide the reference for related departments. The development of Liaoning ski tourism, orderly,scientific and reasonable, make our province became the winter skiing paradise for tourists, thehuge promotion effect on the overall level of the ski tourism increases.This article through the literature material law, expert interview, questionnaire surveymethod, mathematical statistics, case analysis, investigation and interview on mass skiers, skiresort managers, experts. To obtain the relevant data by Shenyang Sport University library andthe network query at this stage and the related books, papers and articles reported. The effectivequestionnaire218ski tourism personnel, a collection of28ski field management personnel,10experts to statistics and analysis, the factors that Liaoning province skiing tourism status andinfluence, and proposed the corresponding countermeasure.The main body of this paper consists of two parts: Research on Countermeasures inLiaoning province and the ski tourism exploitation in Liaoning province skiing tourism situation.The Liaoning ski tourism market advantages,Liaoning province skiing, ski tourists basicinformation of the basic situation, the basic situation of skiing ski instructor, consumptionmotivation and satisfaction of the ski market such as the contents of investigation. The resultsshow that,Liaoning province skiing tourism market in the initial stage, the potential number ofskiing population is enormous, but many problems still exist in the construction and marketrelated system operation. At present, economic factors have become the factors influencingskiing enthusiasts to participate in the main skiing. Factors of government capital support and cultural environment also has important influence on its skiing. In addition, an important factorin the development of ski industry is the impact of skiing tourism.In view of present situation of skiing tourism market in Liaoning Province, this paperprospects the future development of the Liaoning ski tourism development in Liaoning Province,and puts forward the countermeasures and suggestions of ski tourism. The author thinks thatshould be added to the ski tourism capital investment, improve the environment, improvepolicies and regulations, to promote the development of ski industry, ski tourism and competitiveskiing combined, give full play to the role of public opinion of media, strengthen the ski tourismproject publicity, publicity and skiing in schools. In order to meet the health needs of people’sphysical and mental, to enhance the quality of life. |
