The Integration Development Path Selection Of Guan Shan Town Tourism And Cultural

The tourism industry having a carrier function of culture has become an importantdriving force for promoting the development of cultural industries, and graduallybecome strategic issues in the field of the national economy. In the context of nationalimplementation of the rise of central China, tourism consumption which is animportant part of consumption, will also make tourism become the Hubei province’spillar industries. Guanshan town located in the Northwest of Hubei Province and theupper reaches of the HANJIANG River, is the source of the Middle route project ofwater transfer. And the Hanshui River culture, Chu culture and Central Plains culture,Taoism culture and folk culture fusion organically here. The construction of eco-cultural tourism in Western Hubei will solve the Guanshan a series of developmentproblems, which existent a long time, such as the persistence of serious trafficbottleneck restriction, facility construction delays and resource development level isnot high, low marketing, obstacles of institutional mechanisms. Guanshanzhen isgeographical location at the combination of international tourist destination Wudangmountain scenic spot and the original land of mysterious of scenic spot of shennongjia,facing foster with Shiyan city,as well as which in1hour economic circle. AndGuanshanzhen has a wealth of natural landscapes and sites.Lvjiahe village is discovered by well-known folklore researcher Li Zhengkang in1999.A government leader of guanshan town government wrote a letter to then-MayorMa Ronghua, Shiyan city, entitled "South Wudang Taoist needs development,Guanshan economic recovery in sight" in1998. If this is taken as the beginning toGuanshan town tourism development it has been nearly15years. With thedevelopment of the times, has made some achievements in tourism, culture. However,all this is clearly inconsistent with the pulse of the reality. Tourism industry faced aprecarious situation, and folk culture art is in the brink of death. Developing tourismhas been a common sense for Guanshanzhen, but it is hard to work to develop tourismisolated which has been proved in the long time practice. The fusion development of tourism and culture is the inevitable choice for revival tourism. The trend of thedomestic and foreign research, puts forward a new concept, based on the theory oftourism ecology theory, the sociology of culture, a comprehensive analysis ofdevelopment status and characteristics of the official Town, on the basis of the fusiondevelopment countermeasures and suggestions.Taking the tourism culture as background, the paper analyze the advantages andtourism and culture industry. Furthermore, it will bring significant efficient to theprosperous development of the Wudangshan’s economic and society.