Based On The Resource Integration Of Cultural Tourism Industry Development Strategy Research

Integration of cultural tourism resources, its purpose is to ferret out the core competitiveness of regional cultural tourism industry, plan and system develop the whole region overall and pay attention to coordination of the various interests of good inter-regional relations on the base of systematic, holistic and coordination of development of the cultural tourism resources in the region. The better complementary relationship of the regional cultural tourism resources in time and space should be formed, and combined into an organic whole with a unifying theme. In essence, this is reorganization in the structure of cultural tourism resources development and also an adjustment in the efficient allocation based on the optimization of the cultural tourism market resources. Therefore, the cultural tourism industry development model based on the integration of resources is a way to achieve reasonable spatial structure, perfect functional layout, good ecological environment, efficient functioning of the market.Tianfu New Area, which Chengdu is going to build, is not only for the industry and business, but also for life and tour. Relying on the abundant tourism resources of cultural and natural in and surrounding the planning area, the Tianfu building plan has set the goal to become the internationally renowned destination of cultural and leisure tourism, experimenting district of National comprehensive reforming and demonstration area of innovation development, the demonstration area of travel promoting economic and social development.’J Xian’ was partially incorporated into the Tianfu New Area, the development of cultural tourism industry is a huge historical opportunity we should seize it to vigorously develop short trips (especially short-term travel of1-2days)to promote a big step forward of the development of cultural tourism industry. Firstly, the article provides an overview of the related concepts of theory and research. Then the writer briefly introduces the cultural tourism industry and development status of’J Xian’in turn. Finally the paper discusses’J Xian’should be how to grasp the’Tianfu New Area’ development opportunities from the perspective of integration of resources, and draws the corresponding research results of’J Xian’Cultural Tourism Development Strategy.