| Capital chain is the essential factor of real estate industrial enterprises. The stableoperation of a real estate enterprise is determined by the healthy capital chaincirculation. Recently, with the rapidly development of the real estate industry, the pricekeep increasing. In order to control the situation, the government launched a series ofadjustment policies, which leads to an arduous period with cost rising, reducedfinancing and declined sales. Due to the existence of the complex environment ofmany uncertain factors, the real estate enterprises are confronted with much greatpressure about the running of capital chain. Thus, how to analysis and control the riskwhich produced by those uncertain factors in the new circumstance became an urgentproblem for the real estate enterprises.Starting from the basic concept of the risks in real estate capital chain, this articlewill analyze the current situations of real estate enterprises. Then we proposed the ideaof utilizing risk effect and risk resistance, to seek the main factors relative to the riskswith the method of risk identification. Meanwhile, this article utilized the rough settheory to filter the estimation system, and determined the weights of indexes in thesystem with information entropy method. After that, we computed the expectations ofthe risk estimation indexes with simulations, and finally built up an estimation systemto estimate the risks in real estate capital chain dynamically. In the end, throughempirical analysis to evaluate the risk of the enterprise capital chain, and in view of therisk factors of the enterprise put forward effective measures to reduce the risk ofcapital chain.In this paper，the method which rough set theory, information entropy method,simulation method used could effectively help the real estate enterprises to analysis and prevent the occurrence of the risk in capital chain. Also, the method plays aguiding role to improve the real estate capital chain risk management. |
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