Study On The Improvement Of Hunan Village Fenghuang County Tourism Competitiveness

Rural tourism has become a new form of Chinese tourism and promote theeconomic development the new way, but at present domestic rural tourism theory,applied research is still immature, especially in regard to the rural tourismcompetitiveness is still almost blank.Discusses and reviews the rural tourism in the domestic and foreign researchliterature, defines the related concepts of rural tourism, rural tourism competitiveness.From the five basic factors of rural tourism (resource factors, related factors,management factors, factors of macro environment and factors of market factorssupport), and analyzes the current situation of rural tourism in ethnic regions. On thisbasis, combined with the rural tourism industry’s own characteristics, construction ofrural tourism competitiveness analysis index system, the application of analytichierarchy process in Fenghuang County of Hunan province rural tourismcompetitiveness evaluation analysis, and with the Guizhou Zhenyuan County, Guangxicounty and Lijiang County, Xilin Yunnan three places Rural tourism development forthe sample comparison, get the final evaluation results. Finally, the author puts forwardthree countermeasures to enhance the competitiveness of rural tourism in ethnic regions.Are intensifying the development of rural tourism resources, the development of specialtourism products; to strengthen the brand management, the integration of tourismelements; strengthen the government’s organization and management, actively expandtourism market; strengthen the entertainment design, entertainment products in ruraltourism development.