YJ Baby Service Chain Corporation Financing Plan Design

Nearly five years, it is the gold period for the development of China infant industry. The huge demand and domestic consumption, has brought the rapid development of the domestic baby industry in recent years. The enormous business opportunities brought intense market competition, but also attracted strong attention of numerous capital and participation. And the business developed quickly in competition and industry standards become more standardized become more conformity.In the beginning, the competition exists in individual stores. Then, competition was diffused among individual stores and chain stores. Now, the competition exists in the area of chain shops. In the fierce competition, many baby chains are undoubtedly protagonists, and got the main market share over possession. How to survive in the market? How to seize the market to achieve rapid expansion? These two issues become a major problem for many infant chain companies thinking.In this paper, I will collect a lot of information and data, and will use literature method, comparative analysis and case analysis to study the problem in the form of a combination. In the background of the real market, I will eventually get the company’s financing program. With help of the implementation of this program, YJ company can obtain funding advantages and the time advantage of the rapid expansion. The enterprise can achieve rapid growth, and also can avoid some of the regional competition and business risk. This paper has the guiding sense to the development direction and mode of development of the company, and also provides a useful reference for similar enterprises.