Research On International Competitiveness Of China Private Medical

In recent years, with the rapid development of the global medical device market, medical products and technology have been always updating, competition between domestic and foreign medical device companies are showing a white-hot state. At present, with respect to those developed countries’medical device companies,China’s private medical device companies international competitiveness is generally low, only hovering in the low-end market, difficult to occupy a place in the high-end market. Especially under the background of the global financial crisis that began in2008, Europe, United States and Japaese markets being saturated, and some multinational companies began to enter China and other emerging markets, China’s private medical device companies will face the unprecedented opportunities and challenges. Therefore, it is imperative to enhance the international competitiveness of China’s private medical device companies effectively.Based on the basic theory of international competitiveness and analysis of the status and characteristics of the global and China’s medical device market, This paper analysis China’s private medical device companies’explicit competitiveness, enterprise capabilities and resource, system competitiveness in-depth. Finally, this paper study the H Company case, propose some recommendations to enhance the international competitiveness of China’s private medical device companies.