Strategic Analysis Of Foreign Medical Devices Companies In The New Environment Of Medical Industry

As the quickly development of Chinese economic and society construction and enhancement of comprehensive national strength,The medical and health service industry is developing rapidly.Medical device industry is a technology,capital-intensive diversified industry.After the reform and opening,the foreign medical company saw the great potential of Chinese medical market.In the 90 s of last century,many multinational medical device companies settled in China.Under the policy driven by the new medical reform and the government's vigorous input,it will promote the medical construction at the grass-roots level and stimulate the demand of the basic medical equipment market,with the aging of population and the improvement of residents' consumption capacity At the same time,under the new medical reform environment,more and more stringent management of medical devices entering the market,bidding and purchasing also brings the risk of price reduction,and the market access standard is not clear and so on.As one of most important leaders of the medical equipment industry,Johnson & Johnson Medical Device treatment not only face the strategic policy of American company headquarters,but also adapt to Chinese medical policy reform.In order to seize opportunities and avoid risks medical device enterprises need to adjust their development strategy according to Chinses medical policy.Help other foreign medical device companies sort out the current Chinese medical device policy.Give some references to the development strategy of local company in China.This paper summarizes the external opportunities and challenges faced by foreign medical device companies.Johnson and Johnson Medical Device is a well-known enterprise in the global medical industry.As a leader in the industry,how to make full use of its brand advantages and influence under the environment of policy adjustment and fierce competition.Integrate the strategy of resource adjustment,realize the company's continuing to guide the high market,expanding the middle and low market and the promotion of the overall brand leadership Johnson medical company in China to solve the problem.Through the in-depth analysis and discussion of the current medical policy environment,the Johnson medical treatment combined with the interpretation of current Chinese medical policy and the company's development goals,made a development strategy for the company to achieve profit growth in China.Take localization strategy as the core and develop localization strategy comprehensively from four steps: production,research and development,market strategy,and human resources.In the Chinese strategy which has been gradually formulated in China,it gives its consistency,feasibility,superiority,coordination and stakeholder analysis to assess whether Johnson's strategy in China will gain competitive advantages under Chinese medical environment and bring sustainable development for the enterprises Through the analysis of external and internal environmental factors,summarized the opportunities and challenges faced by enterprises.Base on relevant medical industry policy,economic and social related research,through market research,qualitative and quantitative analysis of case Johnson medical company,the significance and measures of Johnson medical development strategy in China are studied.This article is not only to guide the development of Johnson & Johnson China medical equipment company's strategy in China for reference,but also provides reference for the development of other medical equipment multinational companies in China...