The Research For Some Issues On Inance Company Of Enterprise Group

In1987, the first financial company in China, Dongfeng Motor Financial Company, was founded. After25years of development, enterprise group finance companies have gradually become non-bank financial institutions with Chinese characteristics, which can provide financial services for the development of enterprise group, and become a very important part of the financial system in China.Finance company in China is based on enterprise group, and in turn serves the enterprise group. By integrating internal resources, it can improve the intensive level and application efficiency of enterprise group capital, and at the same time it can also reduce foreign debt scale and cost of capital. Finance company provides high-efficient and comprehensive financial services for the enterprise group, and creates value for the enterprise group’s industry development.After the exploration, development and adjustment, enterprise group financial company is gradually standard operation. Financial company now has become the inevitable choice for capital centralized management of a large enterprise, also becomes the important way for integration of industry and finance in our country. However, enterprise group finance company has not yet reached maturity stage, and development of financial company is uneven, so there must be some problems.This paper summarizes the25-years-development of the enterprise group finance company, then Introduces and concludes the positioning of financial company in different stages. After the analysis of company financial industry as a whole, taking operating condition of AVIC for example, the paper analyzes the current situation of the development of finance company at the present stage. This article points out those typical questions of financial companies in the development are as follows:the limited scope of business, the oneness of financing channels, weak risk consciousness, and poor independence and so on. And then the paper gives suggestions for finance company’s development strategy. In the process of research, the paper uses the common analytical tools for the company’s strategy:a PEST analysis and SWOT analysis. By the PEST analysis, we can analysis the factors that influence the financial company’s macro environment—political factors, economical factors, social factors, technological factors; By a SWOT analysis, we can find out the advantages and disadvantages of financial company and can also know about the opportunities and challenges the financial company faces. And then the paper puts forward the proposals in view of the financial company’s own problems. Finally, the paper carries on the preliminary exploration of enterprise group finance company’s development strategy, in order to provide better services for the group company, and to realize the win-win of enterprise group and financial company.Although the enterprise group finance company sets up not long in our country, it has become an important way for enterprise group’s "big company, big group" policy, and makes great contributions on the enterprise group to "go out". Practice has proved the importance and necessity of finance company for enterprise group’s development. Therefore, after the complement each other and constant exploration, finance company will become the backbone of the enterprise group, and will also become a mainstay of the financial markets.